Full Shill Poker

Harrah’s
License Company, LLC, an affiliate of Harrah’s Entertainment, Inc. (NYSE:
HET), announced today that video content from the 2007 World Series of
Poker(R) Presented by Milwaukee’s Best Light will appear exclusively on V
CAST from Verizon Wireless.

“Delivering our content through V CAST is an important part of our
global distribution strategy,” said Craig Abrahams, director of
broadcasting and new media for the World Series of Poker. “This is the
second year that Verizon Wireless has carried World Series of Poker content
and we appreciate their making this event available to millions of Verizon
Wireless’ customers.”

Two World Series of Poker videos are being broadcast daily on V CAST in
the Sports channel. The video will include action from the World Series of
Poker tournament floor, interviews with top poker professionals and updates
on current leaders. Content is provided courtesy of Bluff Media.

“We set out in our relationship with Harrah’s to provide fans of the
World Series of Poker with the most authentic experience available for the
mobile phone,” said Robin Chan, director, entertainment programming for
Verizon Wireless. “We are very excited to distribute rich World Series of
Poker content for the second year in a row.”

To get V CAST, Verizon Wireless customers can equip their V
CAST-enabled phones by adding a V CAST VPak subscription to their Verizon
Wireless calling plan. The $15 monthly subscription includes unlimited
basic video — including video from all 55 bracelet events at the 2007
World Series of Poker — but application download fees apply for 3D games
and premium video. There are no airtime charges to download, stream or
watch V CAST Video.

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AS long as I get some of the Milwaulkee’s Beast girls to be my valet when I’m in Vegas, this might be worth it. But how much IS a year’s supply of Beast?

Milwaukee’s Best Light, the official
presenting sponsor of the World Series of Poker (WSOP), has kicked off its
seven-week “Online Virtual Poker Challenge” promotion, awarding one seat
per week to the 2008 WSOP Main Event. The poker tournaments, which invite
legal-drinking-age consumers to enter and play at
Milbestlight.com, are free and culminate in a weekly grand prize
tournament to award the seat to next year’s prestigious $10,000 buy-in
championship event.

Each week, from June 3 through July 22, eligible consumers can visit
Milbestlight.com, play Texas Hold’em Poker and attempt to
increase their point total to position themselves for the grand prize
tournament. Players also can accumulate bonus points by logging on each
day, answering trivia questions, referring friends to the website, entering
product codes found on specially marked packages and by taking brief
surveys. Then, every Sunday at 4 p.m. Eastern, the top 500 qualifiers will
compete in a grand prize tournament. The winner will receive a $10,000 seat
to the 2008 WSOP Main Event along with round-trip airfare, hotel
accommodations and $1,000 spending money.

“Milwaukee’s Best Light has been the beer of choice at countless poker
games around the country for years, so what better way to show our
appreciation than by giving poker players a chance to win a seat to the
most prestigious poker tournament in the world,” said Kevin Rutherford,
Milwaukee’s Best Light senior brand manager. “It’s true that Milwaukee’s
Best Light is the official beer of the World Series of Poker, but we’re
also the unofficial beer of poker games everywhere.”

The contest rules and additional details about the “Online Virtual
Poker Challenge” are available at Milbestlight.com.

The “Online Virtual Poker Challenge” is only one aspect to Milwaukee’s
Best Light’s multi-faceted WSOP sponsorship. Throughout the 2007 WSOP
tournament, a Milwaukee’s Best Light-themed No Limit Lounge at the Rio
Hotel and Casino in Las Vegas will help quench the thirst of poker players
and fans. As if delicious Milwaukee’s Best Light beer weren’t enough, the
No Limit Lounge also will feature celebrity bartenders periodically,
including poker pros Annie Duke and Robert Williamson III. And for the
second straight year, Milwaukee’s Best Light is holding the “Bubble
Playoff,” which gives the final 10 WSOP contestants who are eliminated “out
of the money” a chance to compete in a single table poker event to win a
seat at the 2008 WSOP and a year’s supply of Milwaukee’s Best Light.

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