More new products from the folks at PokerTek, this time a stand-alone “entertainment” version of their heads-up machine. Sounds like a shitload of these things will go into bars and people can sit and play each other for $20 a throw, right?

Right. Except these machines are for “entertainment” purposes only.

PokerTek, Inc. (NASDAQ: PTEK) announces Heads-Up Challenge(TM), an
innovative new heads-up poker table that enables two players to compete
against each other in a game of Texas Hold’em poker for entertainment
purposes. The company anticipates placing units in bars and restaurants
around the world, starting this summer.

“People love to play heads-up poker,” said James Crawford,
President of PokerTek. “It’s fast-paced, it’s one-on-one and the
competition is intense. Bringing the world’s greatest card game into
the amusement space is an exciting next step for our company.”

PokerTek is leveraging its agreement with Harrah’s License
Company, LLC, an affiliate of Harrah’s Entertainment, Inc (NYSE: HET)
to co-brand this new table with the World Series of Poker, a name
synonymous with excellence in poker.

“The success of any sports property is directly related to its
ability to introduce the brand to new audiences,” said World Series of
Poker Commissioner Jeffrey Pollack. “The Heads-Up Challenge(TM) World
Series of Poker® Edition fits right into our strategic plan by creating
new ways to experience our unique blend of thrills, strategy, and
entertainment.”

Heads-Up Challenge(TM) World Series of Poker® Edition marks the
first venture into the amusements category for PokerTek. “This product
extends our reach into a large market outside the gaming space,
leverages our intellectual property and maintains focus within our area
of expertise, which is Poker,” said James Crawford. “The World Series
of Poker brand is a powerful addition to an already amazing product,
and we look forward to introducing this new game to players in bars.”

The Heads-Up Challenge(TM) World Series of Poker® Edition table
will be revealed — fittingly — at the 2007 World Series of Poker in
Las Vegas. Pollack will host the unveiling, which will take place at
noon on July 5th in the Milwaukee’s Best Light No-Limit Lounge on the
Main Event floor at the Rio All-Suite Hotel and Casino. Pro players and
friendly rivals Phil Laak and Antonio Esfandiari will be the first
challengers to play on the table after its public introduction. The
tables will be placed in the PokerPro® booth at the Gaming Life Expo
the remainder of the week, allowing all visitors an opportunity to
experience the ultimate heads-up battle.

The 2007 World Series of Poker Presented by Milwaukee’s Best
Light, the world’s richest sporting event, began June 1st at the Rio®
All-Suite Hotel & Casino in Las Vegas.

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